The Four Keys to Sales Force Productivity

Design Habit Forming Apps

Have you ever wondered what keeps you coming back to certain applications and not others? Why your sales reps use this tool but not that? Make your apps intentionally irresistible. Join us to learn more about the habit-forming model and how habit-driven design leads to a sharper competitive edge.


  • What drives human behavior
  • How to leverage insights about behavior change to make products (custom mobile apps in particular) that have a magnetic pull on customers
  • How to wield design principles through technology to make captivating products
  • How such practices relate to the morality of consumer manipulation